Lily Wilson

Lily Wilson is the Senior Vape Product Reviewer at Vape Bar Wholesale, where she writes and reviews the product and compliance content published across the site. She works with the buying team to verify puff counts, battery specs, nicotine strengths, and TPD compliance status before any wholesale vape listing goes live. Correcting outdated specs she finds circulating elsewhere in the UK vape trade.

Her focus: giving UK vape retailers accurate, current information on bulk vapes and prefilled pod kits, what's TPD-compliant today, what's changing under the Tobacco and Vapes Bill and the incoming Vaping Products Duty, and which wholesale stock is genuinely worth a retailer's shelf space.

Lily has over 7 years of experience in the UK vape wholesale industry, with a professional background that includes supplier compliance, product catalogue management, and retail support. Before taking over product content at Vape Bar Wholesale, she worked closely with vape products across various stages of the wholesale supply chain, gaining a practical understanding of the technical, regulatory, and commercial information retailers need when selecting stock.

Throughout her career, Lily has reviewed and verified specifications for 200+ devices in wholesale product lines, including prefilled pod kits, rechargeable vapes, nicotine salts, and e-liquids. Her job entails verifying important product details such as advertised puff counts, battery capacities, nicotine strengths, e-liquid volumes, device features, and compliance status against manufacturers' specification sheets and available MHRA notification data.

She also monitors TPD requirements and other regulatory developments affecting the UK vape industry, ensuring product information is accurate, up to date, and relevant to wholesale customers. Lily creates content that helps retailers compare products more confidently, identify suitable stock, and avoid relying on outdated or inaccurate specifications that are widely repeated in the market.

Every page bearing Lily's name is checked against the manufacturer's spec sheet and MHRA notification data before publication, never copied from other wholesale listings. Where the trade commonly gets a spec wrong, the correction is flagged in the content itself rather than quietly fixed. UK vape regulation moves quickly, so a compliance status accurate this month can change with the next MHRA update or the Tobacco and Vapes Bill amendment. If you spot outdated information on a page under Lily's byline, flag it here, and it will be checked and corrected.

Page last reviewed: 28 July 2026

Every spec that appears under Lily's byline goes through the same four-step check before publication:

1. Manufacturer spec sheet pull: puff count, battery mAh, e-liquid volume, and nicotine strength are taken from the supplier's official datasheet, not from a competitor's listing.
2. MHRA notification cross-check: nicotine strength and tank capacity are checked against the product's live MHRA submission where a notification exists, since these are the figures TPD compliance is actually assessed against.
3. Physical/sample confirmation: where stock is held, coil resistance and pod capacity are checked against the physical unit, since these are the two specs most often misprinted in wholesale catalogues.
4. Terminology compliance pass: device descriptions are checked against the post-June 2025 single-use vape ban wording, so no product still carries "disposable" language, so it's no longer legally accurate to use.

• Prefilled pod kits & rechargeable devices: puff count accuracy, battery capacity claims, mesh coil specifications
• UK vape regulation: TPD notification status, MHRA data, the Tobacco and Vapes Bill, and the incoming Vaping Products Duty
• Nicotine salts & e-liquids: strength labelling, bottle volume accuracy, PG/VG ratios
• Wholesale buying criteria: MOQ structures, DOA/faulty-unit policy comparison, supplier reliability signals

1. Comparative reviews are hands-on, not desk research. Devices are purchased through UK wholesale channels and run through a fixed testing protocol before being scored.
2. No manufacturer samples are accepted for reviews. Devices are purchased at standard wholesale cost, just like a retailer would, so scoring is not influenced by a brand relationship.
3. Compliance claims are checked, not assumed. All product claims such as TPD compliance or MHRA registration are validated against the current notification data at the time of publication.

Explore Lily’s latest articles, where she shares practical insights into vape products, wholesale trends and regulatory developments affecting UK retailers. Her blogs cover product comparisons, buying guidance and industry updates, helping businesses make informed and compliant stock decisions.